What Kind of Stuff Do You Upload From Facebook

Facebook page managers spend A LOT of time trying to figure out what to post on their page(southward).

They could save a lot of fourth dimension & triple their appointment past using the Viral Photos tool in Post Planner.

But all the same... it's a skillful thing they're making the endeavour.

Facebook posts are the all-time mode yous have to connect and re-connect with your fans via the News Feed.

In a previous post, I gave you lot tips on how to spend merely 5 minutes per day & become a Stone Star page director.

In that post I showed how you tin utilise the Content Ideas & Status Ideas inside Mail service Planner to speedily and easily detect content to mail service to your page.

The simplicity of using Post Planner to do this is just ridiculous. My 2-yr-onetime could discover dandy content to postal service to a page using Mail service Planner.

But I wanted to go a bit deeper today and hash out the:

• different types of posts you tin can publish on your page
• motivations behind posting different types of content
• what your goals should be with these posts

Here'southward What Y'all Should Post on Your Facebook Page to Become More Likes & Shares

To start off, please have a listen to this calendar week's Facebook Answerman podcast below via Spreaker. I discuss in detail the unlike posting methods and why you should be using each.

Every bit discussed in the podcast, there are four main types of posts y'all tin can make on your folio:

1. Text only Posts (statuses)
2. Link Posts
3. Photo Posts
4. Video Posts

Permit's interruption it downwardly and hash out each postal service type, what your goal should be with each type, and what your expectations should be once you lot postal service.

i. Text Just Posts

This is the most basic type of postal service you tin can make to your page -- and probably makes up the majority of all posts in social media.

Text just posts are quick & easy -- which is why they're so common.

Y'all can run across an instance in the image below. Notice the number of Likes and Comments.

In fact, Likes and Comments were our master goal with a post like this. We wanted Engagement!

Goal: To Get a Response from your Followers

With text only posts, your main goal and motivation for posting should be to get people to annotate and add their voices to the conversation.

The best fashion to practice this is by request brusk questions that require a brusk reply, in my opinion.

Keep in listen that I'd recommend limiting your post to 80-120 characters -- because annihilation longer lowers the chance that people will respond. (Peculiarly since so many users are mobile simply these days.)

Expected Results: Increased Engagement & Edgerank

If your post gets a good response, y'all'll be rewarded with higher Edgerank -- which volition result in more than engagement down the road.

Remember I'1000 talking well-nigh text but in this post blazon -- no link included. You're engaging with your fans via words and ideas only.

ii. Link Posts

A "link post" happens when you paste a url in the status box and Facebook generates a thumbnail, title and description for the story. Once information technology'south posted, it looks similar the image above.

Goal: To drive Traffic to your site

Your #1 goal for link posts should be to get people to click on the link and visit the webpage (whether information technology's your ain site or someone else'south). The text portion of your update should exist short and should include some sort of call to action to entice people to click the link.

Be conscientious though. If you put in likewise much information in the text portion, the user won't have a reason to click the link -- they'll already accept all the information they need.

Remember... people are scanners when reading on the web -- and definitely when reading the News Feed in Facebook. You need to requite them a compelling reason to stop their scan and click your link -- otherwise they'll browse right by.

The great thing near link posts is fans can click anywhere in preview box to go to link'south site. The thumbnail prototype, clarification and title are all active hyperlinks that will open the site in a new tab.

Expected Results: Traffic, traffic, traffic

Engagement on link posts is probably the lowest among all postal service types.

That's because you're sending the user off Facebook to some other site.

When they come back and see your postal service again (if they ever exercise), they're less likely to comment or like -- especially if they left a comment on the blogpost itself.

[BTW, If they do exit a comment on your blogpost (and you're using FB Comments on your web log) -- and so it's a HUGE win for yous. Their comment creates a News Feed story for all their friends to see -- which volition probably event in even more traffic for your blog.]

Go along in mind -- News Feeds are updating more and more speedily these days.

And then when that fan who clicked your link is done reading your blogpost and returns to Facebook several minutes later on -- the original link postal service they clicked on could be long gone from their view.

And that's ok, because your goal was to become their traffic on your site -- and you got that. :)

Sure -- you'll still go Likes, Comments and Shares on your link posts. Simply these shouldn't be your main focus with this type of post.

To become more engagement on the post, y'all might say something like:

• Here are v tips to assist you lose weight. Number 2 is my favorite, what's yours?
• Hither are 5 tips to help you lose weight. Click Similar if you'd similar to lose 5 pounds this month!
• Hither are 5 tips to assistance yous lose weight. What are your weight loss goals for 2013?

By adding a simple call to activity to the status, you lot can garner boosted appointment before they click the link.

Simply keep in listen that if a fan takes too much time to annotate, they may forget to actually click on the link -- which was your main goal with the mail.

iii) Photograph Posts

Photo posts have gotten very popular on Facebook pages in the last twelvemonth. The success of Pinterest and Instagram probably contributed to this. Only I think the real reason is considering images merely catch our attending so well in the News Feed.

In early 2012, all reports were that photo posts were getting the nigh engagement and nearly weight when it came to Edgerank.

That's when our News Feeds started getting flooded with "SomeEcards" blazon posts (ugh!). With everyone fighting for News Feed space and trying to stand out, what better way than a catchy photo post, correct?

Goal: Engagement and Shares

Your principal goal with posting a photo is to get engagement. Y'all want your followers to Like, Comment and Share the photo with their friend and followers.

Just as with text only posts, your goal with posting a photo is to become people talking on your post. The increased interaction will get y'all college Edgerank -- which volition outcome in your adjacent post getting more than visibility in the News Feed of your fans.

Expected Results: Likes, Comment and Shares

The catchier the image is, the more likely your engagement will be high. If your photo is boring or something people have already seen 100 times, they'll be less likely to comment or share it.

As y'all can see in the image above, 148 people chose to like the image of a immature Zuckerberg -- and 119 people commented on it, with simply 2 shares.

Nosotros ran this every bit a promoted mail purely with the intention of getting date, not clicks to a url.

In the example below, we posted a very off-the-wall prototype to catch the attending of our fans. Merely in add-on to simply adding some text with the photo, we added a url to a blogpost of ours:

Our goal here was offset and foremost to catch people's attention and depict engagement -- which you can see was quite successful.

The post had 180 Likes, 27 comments and 47 shares!

But, in add-on to going for engagement on the post, we likewise tried to get people to click our blogpost link.

The bully thing nearly this post is that 47 people shared the photo -- which means their friends and followers saw the link and had the opportunity to click on it.

Your main focus with photo posts, withal, should be to get engagement, not clicks on a link.

Jon Loomer shared some recently discovered information that showed clicks on links added to photograph posts were very low, while clicks on links in traditional link posts were much higher.

I still believe you should add a url to every photo y'all mail service -- as it's only another opportunity for someone to go to your site. But your primary goal should be to get appointment, not clicks on a link.

four. Video Posts

Videos are probably the least common type of mail service on Facebook. Well-nigh page owners just don't create a lot of original video content -- or if they do, they add it to YouTube and then share the link.

I experience this is a huge wasted opportunity past most pages.

Why? Considering videos get awesome Edgerank!

Yes, photos and videos seem to get the highest Edgerank -- followed by links and statuses. So it only makes sense that you should exist uploading your videos to your Facebook page.

John Haydon reported recently that Facebook videos actually perform better than YouTube videos when posted to Facebook pages -- which farther supports my conventionalities that you should be uploading videos to your page and not just sharing the YouTube link.

Goal: Date

When you upload a video to your page, your goal should exist engagement on the mail -- not link clinks and not just views.

Your video needs to be informative, your original work (uploading something you lot don't ain could get you deleted), and compelling. In the image below accept a look at a video that I uploaded to the Thrive Church page back on December 16, 2010:

Simply by uploading a very compelling and timely video to the page, the post got over 1.5 1000000 views, nearly 2400 shares, almost 1000 Likes and 425 Comments!

This folio had less than chiliad Likes when the video was posted -- and then skyrocketed to 9000 Likes in a matter of 10 days.

Purely from this video!!

(And the video was not promoted in any paid manner. It's virality was purely organic)

The video'southward success led to me being asked to invitee blog virtually it on the OurChurch.com blog -- which was actually the first fourth dimension I'd e'er written a weblog for a site other than my own.

Expected Results: Increased Edgerank

I should warn yous that the results from the higher up Thrive Church video are non typical. So don't go discouraged if you don't get 2400 shares on your adjacent video!

Only if you do post the right kind of video -- one that's compelling to the target audience of your page -- y'all should meet a good number of Likes, Comments and Shares of that video.

On the Postal service Planner folio, I've been uploading a tutorial video to the page once or twice a week -- and then we have preparation resources on our folio.

I've been pleasantly surprised. Although the videos are purely for training purposes, they've gotten a decent corporeality of engagement.

Now What?

You lot but got a crash course in Facebook posts! I promise you were able to digest all of that information!

What you should do now is plan out the types of posts y'all need to publish -- and when you lot should be posting them. If yous don't have a plan, you don't know if you're succeeding.

My proposition is to mix upwards these iv types of posts so your page has a good menstruum -- and so people don't go bored seeing the same post types from you again and again.

The all-time way, in my opinion... hither comes the shameless plug!... is to use our Post Planner app and clearly plan out your posts so you lot can ensure you vary upwards the types and formats.

Don't merely randomly post items to your page. Take a plan and follow information technology!

There is no magic plan that's right for all pages. Yous'll demand to make up one's mind your best practices by testing what works for your page.

Now that you take an idea of what each mail service type should consequence in, you can easily figure out a plan that's right for y'all.

padronnaing1952.blogspot.com

Source: https://www.postplanner.com/facebook-page-posts-goals-expectations/